SaaS Platform

MetricOcean

Unified analytics platform connecting GA4, Google Ads, CRM systems, and more — providing real-time business performance visibility for marketing teams.

Completed: April 2024
Duration: 2 months
Team: 4 developers

Project Overview

MetricOcean is a next-gen analytics tool that connects multiple data sources including GA4, Google Ads, HubSpot, Salesforce, and CRMs like Bitrix24 and KeyCRM — into a centralized dashboard for easy monitoring and decision-making.

The Challenge

  • Unify fragmented analytics from multiple marketing and CRM tools
  • Provide real-time insights for campaign effectiveness
  • Support customizable dashboards and reporting
  • Allow seamless integration with third-party systems
  • Ensure scalability and security for data pipelines

Our Solution

A robust analytics platform with a modular data pipeline, custom dashboard builder, and connectors to marketing, CRM, and web analytics tools. Delivered as a cloud-based SaaS with secure data handling and automation-ready infrastructure.

+210%
Reporting Speed
100+
Integrated Accounts
0.8s
Dashboard Load
4.8/5
User Rating

Technology Stack

Frontend

React
SASS

Backend

Node.js
Python

Database

SQLite
MongoDB

Infrastructure

Docker
SSL + OAuth

Results & Impact

Business Visibility

Enabled marketing teams to visualize data from multiple tools in one place and act faster on performance signals.

Workflow Automation

Reduced time on reporting tasks by over 60%, freeing teams to focus on strategy and growth initiatives.

“MetricOcean helped us cut reporting time and gain full visibility over marketing performance. The integration with our CRM and Google Ads was seamless.”

Anton Zhuravel

CEO, PAPAYA